The 14th annual SWUG Conference, branded Think With Ink?, celebrated a highly successful venture to the deep south by lifting the bar to new heights with entries into the SWUG Quality Awards. A record number of attendees – well over 105 – saw a fantastic two days of presentations, in which technical sessions were mixed with networking, socializing and industry awards. Chairman Dan Blackbourn opened the conference at Dunedin’s Southern Cross Hotel by saying a lot was happening in the industry with the Otago Daily Times getting a new Ferag INSERT IGNOREing drum and line, the Whakatane Beacon a new tower and folder, the Ashburton Guardian moving to a new production site at Rolleston, PMP bringing a 12-colour press and installing a digital press into its Christchurch site, and APN Print Ellerslie contracted to print work for Fairfax. He welcomed overseas delegates and sponsors from Tonga, Fiji, Australia and New Zealand. The calibre of the quality awards was of the highest seen, which is a great tribute to the dedication of our craftspeople. Another outstanding apprentice was chosen for the Apprentice of the Year Award. This is the third year in a row that an APN Print apprentice has picked up the award, which is a testament to the high quality of the in-house tutoring that is being followed at Ellerslie. There was a fantastic Award Night at Larnach Castle, and the venue for the networking dinner and trivia night was a highlight for the attendees. Summing up at conference close, Dan said that bringing the conference back to the South Island.