The 2017 SWUG Conference focus will be “Adding additional value to print for the customer” – Print the medium that is both “Tangible & Trusted”. Our objective is to focus on print for the customer and the creation of products that stand out from the crowd.
Whilst print continually faces attack from other media there are still some very real benefits for customers utilising print as a promotional tool. When you are able to make your product have a point of difference – one that stands out on the shelves, have that wow factor and are shown examples of how this can make a big difference to the bottom line serious consideration must be given.
In the newsprint and direct mail sector there are many examples of products that achieve this.
The opening of the SWUG conference will an opportunity to look at these facts and we encourage companies to have not just production people but also your sales team attend. We are bringing in a speaker, Kellie Northwood, who will highlight how to promote the benefits of print to customers.
Kellie Northwood is an advocate for the effectiveness and sustainability of established media as a relevant communication channel to market, walking hand in hand with new channels. Kellie’s experience is varied with a strong background in marketing, communications, brand and sustainability. She is the Director of creative and communications agency, Sierra Delta, as well as holding senior positions for both the Australasian Catalogue Association and TSA Limited.
Marketing communications have never been more challenging for not only marketing departments but also company executives who are analysing marketing spend across a range of media channels. What role will traditional and non-traditional media spend play in communicating to customers, engaging customers and converting sales. Print is one our longest serving media channels, however as a traditional media is facing an identity crisis in a digital frenzied media environment. With insights based on verifiable facts and research as well as on her own experience, Kellie Northwood presents the many dimensions of the effectiveness of print in terms of Efficacy, Brand Equity, Path to Purchase and Return On Investment, how it all works in a multi-channel communication world and the critical holy grail of data to drive results and link each channel together.
Prior to Kellie’s presentation, Bernard Hickey, Economist will speak and paint a picture of how New Zealand is faring on the World Stage. Bernard is well known to most New Zealanders as a leading financial journalist and editor with over 23 years’ experience including roles with Reuters, the Financial Times Group and Fairfax Media in Wellington, Canberra, Sydney, London and Singapore.
A break for lunch will be followed by an Industry question and answer session – all delegates will be encouraged to put forward questions raised from the morning presentations and have an opportunity for both speakers and industry experts to answer.
This is a great opportunity and we encourage you to make sure you have representation from sales and production staff. To make this session totally accessible for everyone to attend there will be a small fee of $45 per person to help with costs and SWUG will cover the rest.
This session will take place on Tuesday 22nd August from 10am – 2pm at the Waipuna Hotel and Conference Centre, Auckland.
There are limited places so to register go to this link.
Or for any questions please contact firstname.lastname@example.org