2017 SWUG Conference programme released

There is less than a month to go until SWUG 2017!

If you haven’t yet registered please do so by visiting this link to register.

The conference will be taking place on Tuesday 22nd August and Wednesday 23rd August at the Waipuna Hotel and Conference Centre in Auckland, it’s going to be another great event so book your place now!

Remember we have a great night organised on the 23rd August which will be MC’d by Jeremy Corbett, Dai Henwood and Paul Ego! They will bring a sharp, improvised comedic touch to the evening to wrap up a fantastic conference. You can purchase additional tickets for anyone who is not attending the conference by clicking the link above.

Below is the 2017 conference programme, click to read:-

2017 SWUG Adding value to print for the customer

The 2017 SWUG Conference focus will be “Adding additional value to print for the customer” – Print the medium that is both “Tangible & Trusted”. Our objective is to focus on print for the customer and the creation of products that stand out from the crowd.

Whilst print continually faces attack from other media there are still some very real benefits for customers utilising print as a promotional tool. When you are able to make your product have a point of difference – one that stands out on the shelves, have that wow factor and are shown examples of how this can make a big difference to the bottom line serious consideration must be given.

In the newsprint and direct mail sector there are many examples of products that achieve this.

The opening of the SWUG conference will an opportunity to look at these facts and we encourage companies to have not just production people but also your sales team attend. We are bringing in a speaker, Kellie Northwood, who will highlight how to promote the benefits of print to customers.

Kellie Northwood is an advocate for the effectiveness and sustainability of established media as a relevant communication channel to market, walking hand in hand with new channels. Kellie’s experience is varied with a strong background in marketing, communications, brand and sustainability. She is the Director of creative and communications agency, Sierra Delta, as well as holding senior positions for both the Australasian Catalogue Association and TSA Limited.

Marketing communications have never been more challenging for not only marketing departments but also company executives who are analysing marketing spend across a range of media channels. What role will traditional and non-traditional media spend play in communicating to customers, engaging customers and converting sales. Print is one our longest serving media channels, however as a traditional media is facing an identity crisis in a digital frenzied media environment. With insights based on verifiable facts and research as well as on her own experience, Kellie Northwood presents the many dimensions of the effectiveness of print in terms of Efficacy, Brand Equity, Path to Purchase and Return On Investment, how it all works in a multi-channel communication world and the critical holy grail of data to drive results and link each channel together.

Prior to Kellie’s presentation, Bernard Hickey, Economist will speak and paint a picture of how New Zealand is faring on the World Stage. Bernard is well known to most New Zealanders as a leading financial journalist and editor with over 23 years’ experience including roles with Reuters, the Financial Times Group and Fairfax Media in Wellington, Canberra, Sydney, London and Singapore.

A break for lunch will be followed by an Industry question and answer session – all delegates will be encouraged to put forward questions raised from the morning presentations and have an opportunity for both speakers and industry experts to answer.

This is a great opportunity and we encourage you to make sure you have representation from sales and production staff. To make this session totally accessible for everyone to attend there will be a small fee of $45 per person to help with costs and SWUG will cover the rest.

This session will take place on Tuesday 22nd August from 10am – 2pm at the Waipuna Hotel and Conference Centre, Auckland.

There are limited places so to register go to this link.

Or for any questions please contact lauren@nullpromoteltd.co.nz

2017 SWUG Conference Dates

The 2017 SWUG conference will be taking place on Tuesday 22nd August and Wednesday 23rd August at the Waipuna Hotel and Conference Centre in Auckland.


The venue is just 15 minutes from both Auckland City and Auckland’s International Airport. Waipuna is set amongst 6.26 acres of parkland overlooking a picturesque saltwater lagoon.The Waipuna Hotel and Conference Centre is one of New Zealand’s largest and most comprehensive Auckland conference centres and hotel accommodation venue. Primarily dedicated to staging conferences, meetings, exhibitions, product launches, seminars and special events.

The hotel accommodation and superb guest facilities, include 450 free off-street car parks, restaurant and bar options, and a swimming pool, spa and gymnasium for your use.

To book Accommodation contact the hotel directly by phone (09) 526-3003 or email res@nullwaipunahotel.co.nz and just quote the booking reference number PROM0817 to get the rates and take a room from the block available.

2016 SWUG Chairman Changes Industry

It is with regret we announce to the SWUG fraternity and wider print community that Dan Blackbourn has resigned from his position as SWUG NZ Chairman and has left the print industry all together after deciding to accept a senior position in the glazing industry.

During his 40 year tenure in the printing trade and as chairman of SWUG NZ Dan was instrumental at championing our industry in many ways, anything from promoting Apprenticeships to recognizing print quality by way of the SWUG quality awards (and also the Pride In Print Awards).

Dan was also a champion of those who work tirelessly in the community and actively supported The Hospice, Cancer Foundation and several other notable causes such as Billy Graham’s Boxing Academy.

I am sure you will join in in thanking Dan for all his efforts and work heralding the art of putting ink on paper and wishing him all the very best for the future.

For all inquiries please contact a member of the SWUG NZ Committee.

2015 SWUG Quality Awards

This year’s SWUG Quality Awards were hotly contested, the level of entries were well above last, often only minor variances separated the Gold Awards winners from the Silver and Bronze.
producing quality results like these during production runs aptly shows the pride and passion that still exists in our industry proving printed material to be a viable carrier of advertising in a very competitive market


Category A Tabloid 42 GSM – Horton Media – The New Zealand Times
Category B Tabloid Enhanced – Horton Media Aaron McLean
Category C Broadsheet – Allied Press Southland Times
Category D Retail Catalogues – PMP Print JB Hi-Fi Smashing Prices
Category E Tabloid Heatset – PMP Print Threads


Category A Tabloid 42 GSM – Beacon Print – CHB Mail
Category B Tabloid Enhanced – NZME Gingerella
Category C Broadsheet – NZME Chinese Herald
Category D Retail Catalogues – Webstar Auto Trader
Category E Tabloid Heatset – PMP Print Savvy


Category A Tabloid 42 GSM – Beacon Print HB Today
Category B Tabloid Enhanced – Allied Press – Queensland Tourist News
Category C Broadsheet – Allied PressOtago Daily Times
Category D Retail Catalogues – PMP Print Briscoes
Category E Tabloid Heatset – PMP Print Farmers Open Home



2016 SWUG Apprentice of the Year

The inaugural Apprentice of The Year was established in 2010 and the calibre of applications was of a high standard with Matthew Lowe of the Whakatane Beacon taking out the supreme award and enjoying the spoils of victory being a fully-funded trip to Melbourne to visit DS Chemports facility and site visits to leading Melbourne newspapers.

Jamie Melgren from APN Print Tauranga was the winner in 2011, Shane Baskiville from APN Print Ellerslie the winner in 2012, Edmond Huch also of APN Print Ellerslie in 2013, Molisi Saulala Moui-He-Ofa from NZME Ellerslie in 2014 and Navdeep Sidhu from NZME Ellerslie in 2015.

Special thanks to James Ackland and the team at DS Chemport for continuing to sponsor this prestigious SWUG Award.

Those apprentices that have come out of their time in the last 12 months are eligible to enter.

To assist the independent judges in comparing the nominated apprentices from different trades within the Printing and Publishing Industry and to ensure that you give your candidate the best chance of winning we have set out below standard criteria for this years applications.

Checklist for SWUG NZ Apprentice of the Year:

– Nominating Company / Site Address:
– Name of Apprentice :
– Apprentices trade:

– Date started apprenticeship:
– Date due for completion:
– Course due for completion:
– On Task to complete / tracking:
– Attendance /sick days taken:

– Quality of workmanship:
– Attitude towards work:
– Co-operation with Co-Workers:
– Willingness to accept responsibility:
– Compliance with company rules:
– Ability to plan and organise work:
– Dependability:
– Attitude to Health & Safety:

Written Comments from:
– Comment from Superiors:
– Apprentice Course Supervisor:
– Site Training Manager:
– Work Supervisor:
– General Manager:

These need to include comment on above points plus why they feel that person should be nominated their point of difference from others in the workplace. Please ensure that these are checked thoroughly as last year there were are a lot of spelling and punctuation errors that should be avoided.

NB: We also feel that workplaces should look to nominate from each site their top apprentices in each field not three from the same site doing the same apprenticeship. The nominees need to be the ones in the workplace the management consider as the top contenders.

Comments from Nominee:

– Why they feel they are eligible
– Exam Results to date Pass/ Achieve /Merit/ Excellence (clearly state these results and feel free to comment on your progress)
– What makes you stand out from the crowd
– Your future hopes/dreams
– Any work papers/samples etc you would like to share to add weight to your nomination

We hope you find this information useful in assisting with applications and we look forward to you putting your candidate forward for this years SWUG NZ Apprentice of the Year 2016.

Should you wish to discuss this in any further detail please do not hesitate to contact Dan Blackbourn on mobile 021 770 804.

Send your application too: NZ SWUG, PO Box 50166, Porirua 5240, Wellington.

Closing date for submissions is: June 22, 2016.

2015 SWUG Post Conference Tabloid

With over 120 people in attendance and some great informative presentations this was always going to be one of the best SWUG conferences in its history. Including in the number that attended were delegates from Tonga, Fiji and Australia which boosted the Kiwi contingency. It was good to see some attendees connecting with people that they have not caught up with in some time.