Things you can miss while reading a newspaper

Nice and smart experiment by Duval Guillaume to prove that newspapers still have their reason to exist. On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, they gave three top advertisers (Yves De Voeght of Coca-Cola, Sigrid Van Den Houte of Telenet and Walter Torks BNP Paribas) a free ride in a chauffeur-driven car. This way the three executives would have the time to read the newspaper on their way to work. No matter how hard the agency tried, seems like there was no way to distract them.

An amusing way to show how newspapers are still very effective in keeping the attention of those who are reading it (and therefore to claim print advertising still makes sense).

Starship Gains from Billy’s Red Jacket

Celebrity speaker Billy Graham’s scarlet jacket added to a humour-filled Award Night that saw Starship Children’s Hospital in Auckland benefit from the raffle of a huge wooden Maori taonga carved by APN Print Ellerslie’s Phil Ost.

Billy’s eye-popping jacket somehow got draped over SWUG chairman Dan Blackbourn during the Award proceedings, as Dan coerced delegates to stump up with last-minute raffle ticket purchases.

It was all in a good cause as the raffle raised $1350 which will be matched by the SWUG committee so that a total of $2700 will be donated to Starship.

Dan told the Awards Night gala dinner audience that the evening was about celebrating the success of the SWUG New Zealand 2013 Conference for which he thanked the committee for its tireless work – and networking with contemporaries throughout our industry.

That networking was complemented by the attendance of guests from Tonga, Fiji, Samoa, Australia and Germany and New Zealand-based VIPs Andrew Boyle, interim CEO of Fairfax NZ and Ruth Cobb, Manager of PrintNZ.
Special mention was given to former committee member Bob Anderson for his work on creating SWUG NZ and Danny Trainor for his committee work, and also to Peter Kirwan of Goss, Willie Townend of Norske Skog and Ken Rendell (the sponsor of the Apprentice Award prizes) for their support.

Craig Amos of PMP was thanked for his help in arranging the site visit.

Committee member John Green, hosted the announcement of the SWUG Apprentice of the Year Award, encouraged companies to engage more apprentices and to ensure the future of the industry.

By the time Dan wished everyone a good time for the ensuing party stating he turned into a pumpkin before midnight SWUG 2013 was concluding its best-ever event, and the fun times had not finished yet!